Liquidity Bridge Provider Signs 14 Broker Partnerships in Southeast Asia

A European liquidity aggregation and bridge technology provider had zero presence in Southeast Asia's fast-growing broker market. Here's how a LinkedIn-and-email B2B campaign, backed by live Telegram AMAs, built regional trust from scratch and signed 14 broker partnerships in 3 months.

Client overview

The client is a European fintech company providing liquidity aggregation and bridge technology for forex and CFD brokers, connecting brokers to multiple liquidity providers through a single integration with smart order routing, risk management and real-time reporting. With 60+ broker clients across Europe and CIS, the client had strong product-market fit but no presence in Southeast Asia — a region seeing a surge of new brokerage launches, particularly in Thailand, Malaysia, the Philippines and Vietnam.

The challenge

Southeast Asia's broker ecosystem is fragmented and relationship-driven; founders in the region rely heavily on trusted advisors and industry peers when evaluating technology vendors, and cold outreach from a company with no regional presence generated near-zero response. A prior regional conference appearance in Bangkok cost $22,000 and produced 15 business cards with zero pipeline follow-up. A 3-month Google Ads campaign targeting broker keywords spent $12,000 for 2,400 clicks but only 5 demo requests, none from actual decision-makers.

Strategy

We built a LinkedIn-first, email-second campaign targeting the specific individuals who influence technology decisions at Southeast Asian brokerages. Five individuals with strong LinkedIn presence in the region — three brokerage-setup consultants and two trading technology commentators — published monthly content comparing liquidity solutions and explaining bridge architecture, with the client's platform featured as part of broader educational content rather than a hard sell. Role-specific email sequences reached CTOs with technical integration guides and founders/COOs with ROI-focused total-cost-of-ownership content, across Thailand, Malaysia, the Philippines, Vietnam and Indonesia. Two live Telegram AMA sessions let the client's own CTO answer technical questions directly in broker-focused groups, and two YouTube channels produced technical walkthrough videos as mid-funnel assets.

Execution timeline

1. Month 1 ($20,000): Activated 5 LinkedIn thought leaders (4 articles + 10 posts). Launched email sequences to 800 broker contacts across Thailand and Malaysia. Hosted first Telegram AMA with 340 live participants. Email open rate 31%, reply rate 7.4%.
2. Month 2 ($20,000): Published 5 additional LinkedIn articles — one comparison piece reached 28,000 impressions. Launched email wave 2 to 600 contacts in the Philippines, Vietnam and Indonesia. Second Telegram AMA drew 480 participants. LinkedIn and email combined were generating 40+ new leads per month.
3. Month 3 ($20,000): Re-engaged top LinkedIn thought leaders with refreshed content and launched re-engagement sequences to Month 1 non-responders. Coordinated a coordinated social-proof push across three thought leaders. Highest conversion month of the engagement.

Tracked campaign results

Outcome

The campaign generated more qualified regional contacts in 3 months than the client had produced in the previous 2 years of conferences and digital advertising combined. LinkedIn was the primary awareness driver (58% of first-touch attribution), while email was the primary conversion driver (44% of converted leads). The Telegram AMAs proved to be a high-trust accelerator — 12 of the 14 signed partners attended at least one AMA before requesting a demo. The client established a permanent Southeast Asia office in Bangkok and renewed the retainer for 12 months, expanding into LATAM.