How a Tier-2 Global Forex Broker Became the Go-To Platform in Latin America Through a 6-Month Influencer Retainer Program

A globally recognized forex and CFD broker identified Latin America as its next growth market, but a prior CPA-influencer model was generating up to 40% fake accounts. Here's how a 6-month, native-language retainer programme across six countries cut fraud to under 2% and lifted funding rates to 45%.

Client overview

The client is a globally recognized forex and CFD broker that identified Latin America as its next major growth market. The region presented unique challenges: fragmented markets across Spanish and Portuguese, varying financial literacy, strong local competitors, and general distrust of international financial platforms.

The challenge

Previous short-term CPA influencer campaigns had produced high sign-up volumes but critically low funding rates and rampant fraudulent activity, with some CPA influencers generating up to 40% fake accounts — a model that was actively damaging both budget efficiency and platform trust.

Strategy

We deployed 22 financial influencers across Brazil, Mexico, Colombia, Argentina, Chile and Peru, covering both Spanish- and Portuguese-speaking markets with native-language creators, on a 6-month retainer producing 3–5 content pieces per creator per month across long-form YouTube education, Instagram trading challenges and TikTok market commentary. Content followed a “Trade with Trust” narrative positioning the broker as transparent and education-first — a deliberate counter to the aggressive, get-rich-quick messaging common from local competitors. A phased content strategy moved from brand introduction and education (Months 1–2) to platform features and social proof (Months 3–4) to conversion-driven content with exclusive promotions (Months 5–6), backed by a 48-hour compliance review pipeline and full attribution tracking per creator per country.

Execution timeline

1. Onboarding: Vetted and onboarded 22 native-language creators; discovered 2 of the first cohort had inflated engagement from purchased followers, replaced all 4 underperforming creators by Week 6 and added audience-authenticity audits to vetting.
2. Months 1–2: Ran brand-introduction and education content; slower-than-projected early sign-ups as the strategy prioritized trust-building over immediate conversion.
3. Months 3–4: Shifted to platform features and social proof; pivoted Argentina messaging from USD-denominated accounts to capital-preservation and hedging after currency instability hurt initial resonance, improving sign-ups there by 120%.
4. Months 5–6: Ran conversion-driven content with exclusive promotions; this phase delivered 78% of total sign-ups as compounding trust took hold.

Tracked campaign results

Outcome

The broker became the most-mentioned trading platform on Brazilian and Mexican financial YouTube during Q2 2025, with brand awareness up 340% in Brazil and 210% in Mexico per post-campaign surveys. Eight of the 22 influencers signed extended 12-month retainer contracts as permanent brand ambassadors. Fraudulent sign-ups fell from 40% under the previous CPA model to under 2% — a 95% reduction — while funding rate more than doubled.